“We’re driven by the idea that creativity and design can transform experiences in magical ways.”

-Billy Richards, founder of -skyscraper creative.

our studio

our studio

A cartoon character with a red hat, blue shirt, and yellow pants, riding a skateboard.

at -skyscraper creative.  we operate at the intersection of brand, culture, and spatial experience, merging strategic clarity with creative experimentation to shape the future of hospitality, retail, and experiential brand worlds.

we are:

1. a creative studio
we shape brands, concepts, and experiences that move culture and drive revenue.

2. a collective of creatives
designers, builders, and creative directors, supported by brand architects, visual artists, and experience strategists, collaborating across disciplines.

we are deeply connected to a network of fabricators, artisans, and specialty builders who turn creative vision into physical form.

3. serving brands across the spectrum
from emerging brands on the rise to global cultural movers and category leaders.

no project is too small or too large if we believe in it.

4. idea distillers
we refine and sharpen raw client ambition into focused strategic creative that shapes brand vision, informs brand identity, and aligns with business goals and market positioning.

5. experience architects
we design from the mindset of the guest or end user, building ideas, spaces, and brand worlds that feel intuitive, human, emotionally resonant, and commercially effective.

our ethos

our ethos

with over two decades in hospitality and cultural design, our ethos is simple:

create transformative experiences that resonate deeply and linger emotionally.

we do not chase trends. we shape new cultural standards through strategic design, creative direction, and intentional world building.

we elevate hospitality, retail, and experiential brand worlds into commercially powerful outcomes.

our process

our process

we provide end to end creative oversight from conceptual development to physical design, ensuring every element aligns with brand intent and cultural positioning.

strategic visioning and alignment with executive goals
growth strategy and market positioning analysis
operational integration for enhanced guest experience
brand cohesion across properties
management company and developer collaboration
revenue optimization through strategic design
executive reporting and communication
data informed design decisions

executive and strategic collaboration

creative direction

brand identity and concept development
guest experience strategy
storytelling and visual language
art direction and curation
digital experience integration
event ideation and brand collaborations
marketing and social media strategy guidance
brand vision and refinement

concept design
architectural design
interior creation
experiential architecture
site styling
customer journey mapping
art and cultural design

spatial and experiential design

at -skyscraper creative. we shape iconic experiential worlds that elevate your brand and leave lasting emotional impact

A room in the Gramercy Park Hotel with red curtains and furniture, green walls, a high-backed armchair, a pink chair, a green sofa, and framed pictures on the wall.

We collaborate with developers & cultural operators shaping the next generation of hotels, hospitality, and brand worlds.

Our studio is located in the Gramercy Park neighborhood of New York City.

New Business & Cultural Partnerships:

Hello@SkyscraperCreative.com

CONTACT

TRUSTED BY

Fairmont Hotels & Resorts creative direction by Skyscraper Creative.
Creative direction and luxury brand partnerships for LVMH by Skyscraper Creative, led by Creative Director Billy Richards.
Creative direction and experiential design for Samsung by Skyscraper Creative, led by Creative Director Billy Richards.
Creative direction and experiential design for Coachella in California by Skyscraper Creative, led by Creative Director Billy Richards.
Creative direction and brand partnerships for The Standard Hotel in New York City by Skyscraper Creative, led by Creative Director Billy Richards.
Brand partnerships and experience design for Diageo by Skyscraper Creative, led by Creative Director Billy Richards.
Creative direction and brand partnerships for Lincoln Center in New York City by Skyscraper Creative, led by Creative Director Billy Richards.
Experience design and creative direction for Related Companies in New York City by Skyscraper Creative, led by Creative Director Billy Richards.

our clients

our clients

American Folk Art Museum creative consulting and cultural brand partnership by Skyscraper Creative, led by Creative Director Billy Richards.
anOnlyChild fashion brand collaboration and creative direction by Skyscraper Creative, Creative Director Billy Richards.
Carnegie Hall creative partnership and experiential design consulting by Skyscraper Creative, led by Creative Director Billy Richards.
Gramercy Park Hotel creative direction and hospitality rebrand by Skyscraper Creative, led by Billy Richards.
Lincoln Center cultural branding and creative consulting by Skyscraper Creative, Creative Director Billy Richards.
Samsung innovation and design strategy collaboration with Skyscraper Creative, led by Creative Director Billy Richards.
Diageo liquor and lifestyle brand creative direction and design consulting by Skyscraper Creative, led by Billy Richards.
Edie Parker fashion and lifestyle creative direction by Skyscraper Creative, Creative Director Billy Richards.
Fun City creative direction and experiential brand strategy by Skyscraper Creative, led by Billy Richards.
Gotham creative direction and editorial brand direction by Skyscraper Creative, Creative Director Billy Richards.
Fairmont Hotels hospitality brand strategy and creative direction by Skyscraper Creative, Creative Director Billy Richards.
House of Puff luxury lifestyle and creative brand direction by Skyscraper Creative, led by Creative Director Billy Richards.
LVMH creative direction and brand consulting by Skyscraper Creative, led by Creative Director Billy Richards.
Whitney Museum creative consulting and cultural design collaboration by Skyscraper Creative, Creative Director Billy Richards.
The National Arts Club creative consulting and cultural brand direction by Skyscraper Creative, led by Creative Director Billy Richards.
coachella-experiential-branding-billy-richards-skyscraper-creative.jpg
Gigi Burris Millinery fashion brand identity and creative direction by Skyscraper Creative, Creative Director Billy Richards.
Joya creative direction and retail concept design by Skyscraper Creative, Creative Director Billy Richards.
Red Bull creative direction and experiential campaign consulting by Skyscraper Creative, Creative Director Billy Richards.
The Standard Hotels creative direction and brand partnership with Skyscraper Creative, led by Creative Director Billy Richards.
Clients include Samsung, LVMH, Moët Hennessy, Fairmont, Rose Bar, Boom Boom Room, House of Puff, Carnegie Hall, and others.

 FAQs

  • Skyscraper Creative is a New York City–based creative studio specializing in brand strategy, creative direction, design, and experience consulting for hospitality, real estate, retail, lifestyle, and next-generation ventures. We operate as brand architects and cultural operators, merging strategic depth with high-level design execution. Every project is human-led, not algorithm-generated, ensuring originality, nuance, and emotional resonance. As a studio rather than an agency, we remain bespoke and nimble in our approach, allowing each project to be shaped around its unique vision, audience, and goals.

    Founded by Creative Director Billy Richards, the studio combines cultural insight, design intelligence, and commercial strategy to help brands stand apart and grow.

  • We offer creative direction, brand strategy, concept development, spatial design, and experience consulting. Our work spans every touchpoint, from brand identity and campaign direction to hospitality interiors, digital experience, and launch strategy.

  • We collaborate with hotels, restaurants, developers, retail and lifestyle brands, and emerging ventures in technology and private equity. Whether you’re building a new concept or repositioning an established brand, our expertise ensures cultural relevance and commercial results.

  • We operate as brand architects and cultural operators, merging strategic clarity with design execution of the highest caliber.
    Every project is human-led, not algorithm-generated, ensuring originality, nuance, and emotional resonance.

    Our creative direction, guided by Billy Richards, reflects two decades of experience at the intersection of design, culture, and hospitality.

    For a deeper look at how we approach hospitality as a creative studio, explore our dedicated page on our hospitality practice.

  • Yes. In addition to full studio engagements, we offer Skyscraper Creative Sessions‍ an on-demand consulting program for fast creative direction, brand clarity, and expert strategy without the cost or commitment of a full-time agency.

  • Absolutely. While headquartered in New York City, Skyscraper Creative works with clients worldwide across North America, Europe, Asia, and the Caribbean. Our team adapts to local markets while maintaining a global standard of creativity and execution.

  • We start with a discovery phase to understand your goals, audience, and brand DNA. Then we develop a tailored creative strategy and design direction, followed by detailed implementation across touchpoints, from identity and interiors to marketing and digital presence.

    Each project is personally overseen by Billy Richards to ensure precision, coherence, and creative integrity.

  • You can reach out through our Contact Page or email hello@skyscrapercreative.com. We review new project briefs within 24 hours and schedule an introduction or consultation to explore fit and approach.

  • Our team has collaborated with world-class global brands, including LVMH, Samsung, Fairmont, and Coachella, consistently delivering award-level creative strategy and measurable growth for our clients.


    Under the direction of Billy Richards, Skyscraper Creative continues to define a new era of human-led, high-impact design and brand storytelling.

Looking for rapid creative clarity or brand strategy?

Explore Skyscraper Creative Sessions HERE.