A Creative Studio

for Hospitality Brands

That Shape Culture

Strategy-led design.

Architectural thinking.

Operational intelligence.

Future-proofed hospitality.

we partner with hotels, restaurants, and real estate developers to create culturally resonant, future-proof experiences rooted in strategy, design, & operational clarity

What Defines a Hospitality Creative Studio

Design-led strategy for hotels, restaurants, and experience-driven properties

Skyscraper Creative is a strategic, design-led hospitality studio supporting hotels, restaurants, and experience-driven real estate.

We merge creativity and operational clarity so owners and developers can unlock growth and build culturally resonant concepts.

Strategy
Creative direction
Hospitality operations
Architecture & design thinking
Cultural insight
Real-world business performance

We operate as a creative studio that is nimble, collaborative, and deeply embedded in the industries we shape. Unlike agencies, we do not rely on templates or trend-driven approaches. Large agencies are often slowed down by internal layers and approval chains. We eliminate that friction. You work directly with the creative minds driving the vision, ensuring speed, precision, and work that never loses its intention.

Our creative approach is informed by decades spent working inside hotels, restaurants, real estate, design, and retail, giving us a deep understanding of both operations and the creative process. From operations and management to concept development and creative direction, we bring a multidimensional understanding to every project. This lets us think creatively while solving problems for the operator, the guest, and the developer at the same time.

Our work sits at the intersection of:

How we work

HOSPITALITY-LED DESIGN REFERENCES
project reference · 107.b

Why Skyscraper Creative Is Different

A studio, not an agency

We do not rely on templates or generic marketing frameworks. As a hospitality creative studio, our structure allows for speed, precision, and highly focused creative direction. There are no internal layers or approval chains. You work directly with the creative mind driving your project, ensuring clarity, intention, and results.

Built from hospitality itself

We are not marketers attempting to understand hospitality. We come from inside the industry. Our background spans hotels, restaurants, and experience-driven real estate, allowing us to design concepts that are operationally sound, guest-centric, and commercially effective.

Our work is shaped by architecture, design, hospitality operations, real estate, and development. This gives us a broader creative vocabulary and a grounded understanding of how ideas must function in the real world. Every project benefits from strategic thinking, operational insight, and design-led creativity.

We work only with aligned visionaries

We partner with clients who want to create meaningful change in their category. We focus on hotel owners, operators, real estate developers, restaurateurs, and design-driven brands that want to shape the future of hospitality and lifestyle spaces.

Multidisciplinary expertise

Real estate intelligence

We understand how creative decisions influence leasing value, tenant mix, market positioning, operational efficiency, and long-term asset performance. Our work sits at the intersection of design, brand strategy, and development insight, ensuring every decision strengthens the property’s value and its cultural relevance.

Hotel operational intelligence

We understand how creative decisions shape ADR, guest mix, RevPAR, operational flow, and overall profitability. Our studio blends operational clarity with design intention, helping hotels build experiences that elevate guest satisfaction while supporting measurable, long-term financial outcomes.

Design as a constant

Whether we are shaping interiors, brand identity, guest experience, narrative, or digital ecosystems, design guides every decision. Trends fade. Authenticity endures.

Trend-resistant and future-proof

Where many agencies replicate trends, we build original ideas rooted in culture, design, and long-term brand value. Our work is created to last, adapt, and strengthen your positioning over time.

Who We Work With

We collaborate with leaders across hospitality, real estate, and experience-led industries.

Our core clients include:

  • Hotel owners, operators, and management groups

  • Real estate developers, investment firms, and asset managers

  • Restaurants, bars, nightlife concepts, and experiential venues

  • Design-driven retail, lifestyle brands, and cultural concepts

  • Technology, venture-backed, and emerging category creators

Our studio focuses on hospitality and hospitality-adjacent brands, partnering with teams who value strategy, creative direction, and culturally resonant design that shapes the guest experience.

Services

  • Brand strategy

  • Concept development

  • Creative direction

  • Hospitality experience design

  • Interior concept direction

  • Visual identity and design systems

  • Architecture and development advisory

  • Digital ecosystem and web design

  • Guest experience mapping

  • Naming, positioning, and narrative creation

Selected Experience

Multi-Concept Hospitality Development

We partnered with a prominent New York City developer and one of the country’s leading hospitality groups to create a portfolio of eight hotel and restaurant concepts built simultaneously. The collaboration included architectural narrative, interior concept direction, identity systems, menu design, and full experiential development.

Due to confidentiality, full project details are not published publicly, but they are available for review during a consultation.

Cannabis x Hospitality Innovation

Our work in the cannabis industry began as a deliberate step into an emerging and experimental category. We applied our hospitality, design, and brand-building experience to help shape the identity, retail presence, and experiential direction of leading brands and retailers, including Gotham, House of Puff, Etain, and Edie Parker.

This work received national recognition, including the first Adweek award given to a cannabis campaign, and helped redefine the cultural and experiential possibilities of the category.

request a project overview →
request a creative brief →

Press & Recognition

Our work has been featured in leading media and industry platforms including Forbes, Robb Report, WWD, Vogue, Paper Magazine, New York Magazine, The New York Times, Time Out, Market Watch, Forbes Travel Guide, and Retail Brew.

It has also been recognized by Condé Nast Traveler Readers' Choice Awards, Haute Grandeur Global Hotel Awards, Adweek, The Clios, Retail & Leisure International, and the Luxury Retail Summit, along with other cultural and hospitality honors.

For media inquiries, contact:
Hello@SkyscraperCreative.com

Our Creative Philosophy

Great hospitality is rooted in truth, design, clarity, and intention.


We build brands and experiences that reflect culture, not trends.


We create work that feels relevant today and remains resonant long after the industry shifts.

Based in New York City

New York City shapes our perspective. The speed, culture, design, and ambition of the city influence the way we think and create.

It informs our approach to hospitality, experience, and brand storytelling.

Our studio is located in the Gramercy Park neighborhood of Manhattan.

-skyscraper creative. SESSIONS

For clients needing rapid clarity or high-impact creative direction, SESSIONS delivers on-demand strategic collaboration without long-term commitments.

One-on-one, à la carte sessions deliver focused creative guidance to help refine, elevate, or reposition your brand, concept, or property quickly.

Explore SESSIONS

Work With Us

We collaborate with hotel groups, developers, restaurateurs, and design-led brands on projects where ambition, clarity, and originality are shared values.

To explore whether your project aligns with our creative approach, please inquire below.

Inquire →
Clients include Samsung, LVMH, Moët Hennessy, Fairmont, Rose Bar, Boom Boom Room, House of Puff, Carnegie Hall, and others.

SELECT PARTNERSHIPS

American Folk Art Museum logo — cultural and hospitality creative direction client
anOnlyChild fashion brand collaboration and creative direction by Skyscraper Creative, Creative Director Billy Richards.
Carnegie Hall creative partnership and experiential design consulting by Skyscraper Creative, led by Creative Director Billy Richards.
Gramercy Park Hotel creative direction and hospitality rebrand by Skyscraper Creative, led by Billy Richards.
Lincoln Center cultural branding and creative consulting by Skyscraper Creative, Creative Director Billy Richards.
Samsung innovation and design strategy collaboration with Skyscraper Creative, led by Creative Director Billy Richards.
Diageo liquor and lifestyle brand creative direction and design consulting by Skyscraper Creative, led by Billy Richards.
Edie Parker fashion and lifestyle creative direction by Skyscraper Creative, Creative Director Billy Richards.
Fun City creative direction and experiential brand strategy by Skyscraper Creative, led by Billy Richards.
Gotham creative direction and editorial brand direction by Skyscraper Creative, Creative Director Billy Richards.
Fairmont Hotels hospitality brand strategy and creative direction by Skyscraper Creative, Creative Director Billy Richards.
House of Puff luxury lifestyle and creative brand direction by Skyscraper Creative, led by Creative Director Billy Richards.
LVMH creative direction and brand consulting by Skyscraper Creative, led by Creative Director Billy Richards.
Whitney Museum creative consulting and cultural design collaboration by Skyscraper Creative, Creative Director Billy Richards.
The National Arts Club creative consulting and cultural brand direction by Skyscraper Creative, led by Creative Director Billy Richards.
coachella-experiential-branding-billy-richards-skyscraper-creative.jpg
Gigi Burris Millinery fashion brand identity and creative direction by Skyscraper Creative, Creative Director Billy Richards.
Joya creative direction and retail concept design by Skyscraper Creative, Creative Director Billy Richards.
Red Bull creative direction and experiential campaign consulting by Skyscraper Creative, Creative Director Billy Richards.
The Standard Hotels creative direction and brand partnership with Skyscraper Creative, led by Creative Director Billy Richards.